Some time in the past year—I don’t remember when—I was installing software updates on my Mac and decided to actually read the license agreement. I encountered this:

You agree that all goodwill arising out of your authorized use of Apple’s marks shall inure to the benefit of and belong to Apple.

Um…what? Do they have a magic bottle of goodwill they’re storing up just in case the fanboys get a sip of someone else’s Kool-Aid? And if so, can I purchase one of these emotion-capturing bottles? Imagine the business opportunities here…you’re sitting on a gold mine Apple!