Those TED talks are amazing aren’t they.

Re: Marketing. It gets a bad rap because of those scummy people that use it to take advantage of people. Those are scummy people. Not marketing.

Here’s the definition of marketing from the American Marketing Association website:

“Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.”

Every interaction we have with someone is a marketing tool. This post. My comment.
It’s all a form of marketing. Again the difference is we’re trying to bring some value to whoever reads this.

I’m always trying to help clients get over that icky feeling associated with their current views of marketing.

My solution so far: Marketing is sharing.

Share what you know so you can help others achieve their goals.

Simple. And removes that icky feeling.

Thanks for sharing. =)

Dave

http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html