The solution is very simple. Do what it is that you do very best; the thing that you would engrave on your tombstone as your proud contribution to society. Put it in a form that is the best and most convenient you can do for your audience given today’s technology. Abolish filler and bullshit. Leave behind, without mercy, any tradition that doesn’t also improve the quality of the journalism. Stand behind this entire product. I will guarantee you that people will appreciate and value your contribution and that means won’t be a problem.

Jesper on journalism.