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Category Archives: Marketing

My 2 Bucks on Pricing

If you read this blog with any regularity, you know I have two primary social circles: indie software and indie theater. I’m writing this with both of you in mind, but I’m going to start out with the theater kids and bend it back around. Software kids, sit tight for a second.

See, at [...]

The radar is dotted with memberships

For convenience, I’ll mark the beginning with ACT’s membership program. For that program, early signs are good.

After that, I don’t know the chronological order, and I don’t know a complete list of the experiments. I just know what has fallen in my lap. But here’s what’s on my tiny little radar:

In New York, [...]

Community as Artsource

There’s interesting stuff brewing in Baltimore right now. I’d like to commend to your attention two things in particular:

Number 1

The Baltimore Symphony Orchestra, a world-class symphony with a world-class conductor, is taking a sledgehammer to their own pedestal.

Filed under:

Increasing Surface Area
You Don’t Have to Be Small to do this Stuff
Your Immediate Neighborhood (Yours) [...]

Peddling with Principle

Speaking of TED talks, on Thursday Baltimore played host to TEDx MidAtlantic.

Among many brain-bending talks was one by Joel Salatin, the now-famous farmer from Polyface Farms.

In Joel’s talk he challenged us to bring nobility and sacredness to our work. He said:

My success is tied to the cumulative effect of everyday stories, and faithfulness to [...]

Mmmmm, Metrics

A few days ago Devon Smith announced she’s been working on quantifying how well LORT theaters use Twitter.

This is neat. I like this idea, and in the spirit of public feedback about it, here’s, uh, some public feedback:

The Metrics I Generally Dig

@mentions — Measuring mentions captures something about both re-tweets and conversations. Both [...]