Category Archives: Marketing


Your theater has a place. Why doesn’t your website?

This morning I was reading this piece by Baltimore theater-maker and all-around-deep-thinker Tim Boucher. It reminded me of a story. A few years ago, my alma mater Carleton College rolled out an extensive redesign of their website. The design was driven not just by the aesthetic taste of talented designers, but also by extensive research. [...]

Here’s a Thing I Made This Weekend

All this talk of news sites and product design and user experience… it got me thinking: Wouldn’t it be fun to have a sandbox to play in? Wouldn’t it be pleasant to try out some ideas? This summer, in the depths of my obsession, I had a few conversations with Adam Bachman and Jesse Kriss. [...]

My 2 Bucks on Pricing

If you read this blog with any regularity, you know I have two primary social circles: indie software and indie theater. I’m writing this with both of you in mind, but I’m going to start out with the theater kids and bend it back around. Software kids, sit tight for a second. See, at the [...]

The radar is dotted with memberships

For convenience, I’ll mark the beginning with ACT’s membership program. For that program, early signs are good. After that, I don’t know the chronological order, and I don’t know a complete list of the experiments. I just know what has fallen in my lap. But here’s what’s on my tiny little radar: In New York, [...]

Community as Artsource

There’s interesting stuff brewing in Baltimore right now. I’d like to commend to your attention two things in particular: Number 1 The Baltimore Symphony Orchestra, a world-class symphony with a world-class conductor, is taking a sledgehammer to their own pedestal. Filed under: Increasing Surface Area You Don’t Have to Be Small to do this Stuff [...]