I’ve mentioned before my attempts to suss out a philosophy of marketing. I’ve got plenty of sussing left to do, but some central principles are becoming relatively clear.
Central principle number one? Be remarkable. Be worthy of remark.
Easy enough to say, I know. But I’m not so sure it’s actually that hard [...]
One year ago I began working full time creating software for live show control. I say creating, but since it’s my company and I’m the only employee, “creating” really means “coding, supporting, marketing, documenting, designing, testing, managing” and any other list of business verbs you might want to apply.
I love it. If you’d [...]
The Everyman Theatre is one of the best theaters in Baltimore. They make great art. They consistently sell out their shows. Everyman gets big props.
They also just climbed on board the Twitter wagon.
Now, I’ve got nothing but love for Everyman. And there’s nothing really wrong about how they’re using Twitter. [...]