Speaking of TED talks, on Thursday Baltimore played host to TEDx MidAtlantic. Among many brain-bending talks was one by Joel Salatin, the now-famous farmer from Polyface Farms. In Joel’s talk he challenged us to bring nobility and sacredness to our work. He said: My success is tied to the cumulative effect of everyday stories, and [...]
Category Archives: Marketing
Mmmmm, Metrics
November 4, 2009 – 5:57 pm
A few days ago Devon Smith announced she’s been working on quantifying how well LORT theaters use Twitter. This is neat. I like this idea, and in the spirit of public feedback about it, here’s, uh, some public feedback: The Metrics I Generally Dig @mentions — Measuring mentions captures something about both re-tweets and conversations. [...]
Remarkable
October 23, 2009 – 7:09 pm
I’ve mentioned before my attempts to suss out a philosophy of marketing. I’ve got plenty of sussing left to do, but some central principles are becoming relatively clear. Central principle number one? Be remarkable. Be worthy of remark. Easy enough to say, I know. But I’m not so sure it’s actually that hard to do. [...]
What I know so far about marketing a small software company
May 13, 2009 – 10:45 pm
One year ago I began working full time creating software for live show control. I say creating, but since it’s my company and I’m the only employee, “creating” really means “coding, supporting, marketing, documenting, designing, testing, managing” and any other list of business verbs you might want to apply. I love it. If you’d asked [...]
If I Worked at Everyman
April 25, 2009 – 2:45 pm
The Everyman Theatre is one of the best theaters in Baltimore. They make great art. They consistently sell out their shows. Everyman gets big props. They also just climbed on board the Twitter wagon. Now, I’ve got nothing but love for Everyman. And there’s nothing really wrong about how they’re using Twitter. They’ve set it [...]